ABERDEEN FOOTBALL CLUB

SUPPORTERS CHARTER

Aberdeen Football Club recognises the special bond between the Club and its supporters.It recognises and respects the invaluable contribution the supporters make to the life of the Club. As such, the Club makes every effort to ensure that its policies and practices are open, accessible and communicated as effectively as possible with its supporters.

The Club will conduct an annual review of its Supporters Charter and associated activities, and make changes as appropriate in line with the guidance from relevant governing bodies.Documentary evidence of this shall be included in the Club's audit submission.

KEY ISSUES

1. Accessibility

2. Match-day

3. Away Support

4. Loyalty and Membership

5. Consultation and Information

6. Community Activity

7. Merchandise

8. Staff Conduct

9. Customer Service

1. Accessibility

1.1 Aberdeen Football Club continues to strive for wider access to matches by offering the following:

1.1.1 The Club offers a broad range of ticket prices.Customers buying more expensive seats or packages enable us to charge other customers less for their tickets.From single match tickets and family tickets to corporate packages, a range of tickets are available.

1.1.2 More than 40% of tickets to each game are made available to non-season ticket holders.

1.1.3 Concessions are available for senior citizens over 60 years of age, for junior supporters under the age of 18 and full-time students.

1.1.4 The Club also offers Under 12 tickets in all areas of the ground which are available to purchase from the Pittodrie Ticket Office.

1.1.5 Support for disabled and visually impaired supporters and their carers.Our disability co-ordinator (Peter Roy) can be contacted at Pittodrie Stadium on 01224 650 428.

1.1.6 In the event of a game being abandoned after spectators are admitted to the ground before kick off or prior to half time, the ticket purchased shall be valid for the re-arranged game. Should individual spectators be unable to attend the re-arranged game then they will be entitled to a refund up to fourteen days after the abandoned game.Should a game be abandoned after half time refunds are not applicable. A comprehensive refund policy is on display in the Ticket Office.

1.2 Tickets for Cup competitions are announced to supporters following discussions between the clubs.Tickets for Cup matches are usually offered to season ticket holders and official supporters clubs in the first instance, shareholders with over 260 shares and then to the general public.

1.3 As a general rule, ticket refunds are only issued in exceptional circumstances and at the discretion of the Club.For full details of the Club's Refund Policy please contact Peter Roy Customer Services Manager on 01224 650428 or the Ticket Office on 087 1983 1903.

2. Match-day

1.1.Aberdeen Football Club accepts full responsibility for the conduct of their supporters at both home and away games alongside the following initiative on Unacceptable Conduct from the Scottish Premier League:

The list of offences is extensive but includes disorderly conduct, damage to the fabric of a stadium, using threatening or abusive words towards any group of gender, colour or race, nationality, ethnic origin, sexual orientation, transgender identity or disability. Also included are chants or songs of a racist, sectarian or of grossly offensive nature.There is no list of banned songs or chants but the Match Commander, SPL Delegate, referee or the opposition club may report any of the above.Sanctions against the club can mean an official warning, a fine, ordering the game to be replayed or as a last resort the loss of points.

1.2 Should any spectator be arrested and found guilty of any breach of the unacceptable conduct initiative he/she will be banned from entering the stadium for a period of time prescribed by the Operations Manager.

1.3 Pittodrie Stadium is designated "No Smoking" throughout and any spectators who ignore this restriction should expect action to be taken against them by stewards or Aberdeen Football Club employees.

3. Away Support: All ticket matches

3.1 The Club's supporters are allocated tickets for away matches as follows; tickets go on sale to season ticket holders and official supporters clubs in the first instance, shareholders with over 260 shares and then if any remain they are offered on sale to the general public.The host club determines the cost of these tickets, however, consultation with the away club may occur as appropriate.

3.2 The Club does not charge admission prices to supporters of a visiting club, which are higher than those charged to our own supporters for comparable accommodation.In particular, our concessionary rates are offered to senior citizens and junior supporters of visiting clubs.The club will offer free tickets to wheelchair bound away supporters along with their carer, up to the number of places available in their designated area.

The Merkland Family Stand is exempt from this charging policy.

3.3 The Club abides by the SPL rules governing the allocation of tickets to visiting clubs.

4. Loyalty & Membership

4.1 The Club offers all supporters an affinity card entitled the Red Army Reward Card.The Red Army Reward Card offers holders the opportunity to earn points by shopping with Reward Partner outlets (high street stores, travel agents etc?). The points they earn can be redeemed against official Aberdeen inventory (merchandise, ticketing etc.) as listed on the Red Army Reward section of the Club's official website www.afc.co.uk.

4.2 The Club runs a membership scheme called Angus the Bull Club, ensuring young Dons supporters enjoy one of the best youngsters programmes in the country.Membership of the Angus the Bull Club is completely free and open to any young AFC fan aged 12 or under.Each member receives an exclusive Angus the Bull t-shirt, a signed Angus e-card on their birthday, an invitation section for members, Angus the Bull stories and pictures.At various stages throughout the season, members are given the chance to enter exclusive competitions to become "Little Gus" at certain home fixtures. The lucky youngsters are given a behind the scenes tour of Pittodrie prior to the match, before joining Angus the Bull for a kick about on the pitch before kick off. The winner and their family then watch all the action from complimentary seats in the Main Stand.

5. Consultation and Information

5.1 The Club consults supporters on a regular basis through our e-newsletter 'Red Alert' reaching over 35,000 subscribers every week, our website www.afc.co.uk, Match-day Programme 'Red Match-day' and with the Aberdeen Football Club Supporter's Trust and Aberdeen Football Club Supporters Association.

5.2 The Club publicises its position on major policy issues in a concise format through press releases and additional communication channels such as the club match-day programme' Red Match-day' and our website www.afc.co.uk.

5.3 The Club is in regular consultation with shareholders, sponsors, local authorities and other interested parties.

5.4 The Club gives the earliest possible notice of any changes to its ticketing policy and the reasons for the changes.

5.5 The Club undertakes research on the design of new strips.

5.6 Meetings with Supporters Clubs will take place organised by a club director and attended by senior staff members of the club.

5.7 The Club will not knowingly buy goods from any supplier or manufacturer who does not comply fully with the labour, safety and other relevant laws of the countries of manufacture with respect to minimum wages, hours of work, overtime, sick pay and holiday entitlement.

6. Community Activity

6.1 The Club supports activity both in the local community and the wider football community, and is actively involved in a number of schemes through its "Dons in the Community" scheme.The scheme looks to promote and foster greater participation in football at all levels, while tackling important issues such as disability, racism, female participation and general social inclusion.Fuller details can be provided on request from Jim Crawford, Senior Community Coach on 01224 650408

The Club seeks to promote close links between the Club and its community and to introduce young people, male and female to football as players and spectators.

6.2 The Club organises football coaching for boys and girls in mainstream primary schools, including the provision of certificates. After school coaching is also available for various age groups.

6.3 The Club continues to develop the provision of football opportunities for girls and women's football via the Club's own Aberdeen Football Club Ladies team and girls only after school soccer coaching sessions.

6.4 The Club will support and work with outside agencies, especially disadvantaged groups (disabled, ethnic minorities and the unemployed).

6.5 Regarding anti-racism initiatives the Club supports the aims of leading initiatives such as "Show Racism the Red Card" to tackle problems of racism in the game.The Club also works closely with Grampian Racial Equality Council.

6.6 The Club supports local charities and national worthy causes including Football Aid.

6.7 The Club supports pre-arranged stadium tours to all interested parties.

6.8 The Club supports community and school events via player visits whenever possible.

7. Merchandise

7.1 Both home and away replica strip designs normally have a life span of two seasons, unless changes are enforced due to contractual obligations.

7.2 The Club communicates with its supporters regarding new replica strip designs and prospective launch dates.

7.3 Future details of the next intended change of kits will be made availablefrom the Club Shop and via the AFC website www.afc.co.uk

7.4 The Club carries out its obligations to prevent price fixing in relation to the sale of replica strips.

7.5 The Club offers refunds on merchandise in accordance with its legal obligations.

8. Staff Conduct

8.1 It is the policy of the Club that there should be equal opportunity for all.This applies to external recruitment, internal appointment, terms of employment, conditions of service, and opportunity for training and promotion regardless of sex, marital status, creed or religion, colour, race, age, disability, sexual orientation or ethnic or national origin.Also the Club is committed to the development and promotion of such equality of opportunity.The policy also applies equally to the treatment of our customers, clients and suppliers.

9. Customer Service

9.1 The club strives to provide value for money in all areas of its business

9.1.1 The Club seeks to achieve the highest level of service.

9.1.2 The Club will treat customers with respect and courtesy.

9.1.3 The Club guarantees that all messages on its automatic telephone answering service will be current.

9.1.4 The Club responds promptly to any contact from a customer.

9.1.5 To avoid confusion Aberdeen Football Club prefers all complaints to be made in writing by e-mail, fax or letter and will respond in form.In the first instance we encourage customers to contact the department relevant to their query and the department concerned is committed to acknowledge any letter of complaint within 3 working days of receipt and will endeavour to provide a full response within 10 days.

9.1.6 If your complaint has not been dealt with speedily and efficiently by the department concerned, then recourse is again in writing to:

Duncan Fraser

Managing Director

Aberdeen Football Club plc

Pittodrie Stadium

Pittodrie Street

ABERDEEN

AB24 5QH

Telephone Number:01224 650 400

Facsimile Number:01224 650 460